2010 Lotus Concept Cars

Image Credits: Lotus Cars

Year: 2010 | Project Status: Finished | Credit: Senior Designer

In 2010 Miroslav Dimitrov had the very rare and incredible privilege to join Lotus Cars in Hethel, England in a historical moment for the company. The ambitious management of the famous British car manufacturer and the 3rd most successful Formula 1 team had a plan to restore its name and glory. The first step was presenting a portfolio of concept cars to the public showcasing it’s future model lineup.
Lotus Concept Cars, Paris Motor Show 2010
The future product range of Lotus Cars as presented at the Paris Motor Show in 2010.
The first challenge for Miroslav and the small, but very talented team headed by Donato Coco, was to come up with proposals for each of the 5 models outlined in the future product range. It was an exceptional amount of work to be delivered by the Lotus creative team! Designed and made in the record 10 months the concept cars were ready for public reveal at the 2010 Paris Motor Show. The Show was a massive success for Lotus and undoubtedly the biggest event in automotive field in the year of 2010. A historical moment for the legendary British company too.
Lotus Cars Design Studio Featuring Full Size Clay Models. Image Credits: EVO Magazine
Image Credits: EVO Magazine
Lotus Show Cars Reveal at The Paris Motor Show 2010. Image Credits: EVO Magazine
Image Credits: EVO Magazine
Being a key member of the design team, Miroslav Dimitrov was heavily involved in every project of the future line-up. That includes: The initial concept chosen for Lotus Elise, Lotus Eterne Concept (designed together with Mihai Panaitescu) and of course interior work for no less than 4 show cars.
The Lotus Eterne Concept is a true four door, four seater sports GT. It’s the ultimate expression of refined style, sophistication and grace. Designed in a teamwork between Miroslav and his colleague Mihai Panaitescu. Pictured above Lotus Eterne Concept on displayed at the Paris Motor Show.
Lotus Esprit Concept Car Interior featuring seats designed by Miroslav Dimitrov.
Sharon Stone sitting in the Lotus Esprit Concept car interior with seat designed by Miroslav Dimitrov
LA Auto Show 2010 – The Hollywood star Sharon Stone sitting in the Lotus Esprit Concept car with seats designed by Miroslav Dimitrov.
Miroslav's Interior Design sketches of the Lotus Esprit Concept Car Seats
Development sketches of the Lotus Esprit/Elan seat designs.
Other seat designs featured in the Show Cars.
Lotus Elise Concept, Scale Model by Miroslav Dimitrov
New Lotus Elise scale model proposal (pictured above). Lotus says: “The Lotus Elise you can buy now is still a fantastic car, make no mistake, Lotus remain very proud of it, but this is a natural progression for us moving forward. The Elise 2015 will also be class-leading in terms of performance and efficiency but it will do more than that it will take the Lotus Elise model to the forefront of its class across the board. The design of the Lotus Elise 2015 is perfect for the target market, it’s young, strong, confident, verging on ruthless, it mirrors the engineering and technology. It’s the next generation Elise for a new generation of Lotus drivers.”
Brian May and Naomi Campbell next to the Lotus Esprit Concept Car at Paris Motor Show 2010
Supermodel Naomi Campbell and Brian May from “Queen” standing by the side of Lotus Esprit Concept Car just minutes after the public reveal.
Lotus Elan Artwork by Gérard Rancinan
Metamorphosis – Lotus Elan Artwork by Gérard Rancinan.
Miroslav with the Lotus Cars design team at Hethel, England
Miroslav as part of the Lotus Design Team in Hethel (middle of the photo). October 2010.