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2010 Lotus Concept Cars

Image Credits: Lotus Cars

Year: 2010 | Project Status: Finished | Credit: Senior Designer

In 2010, Miroslav Dimitrov had the extraordinary privilege of joining Lotus Cars in Hethel, England, during a pivotal moment in the company’s history. Lotus, known as the 3rd most successful Formula 1 team, embarked on a mission to restore its prestigious reputation and former glory. The first step in this ambitious endeavor involved unveiling a portfolio of 5 concept cars to the public at the 2010 Paris Motor Show, offering a captivating vision of the brand’s future model lineup.

Lotus Concept Cars, Paris Motor Show 2010
The future product range of Lotus Cars as presented at the Paris Motor Show in 2010.
The initial challenge facing Miroslav and the compact yet highly skilled team, led by Donato Coco, was to conceptualize proposals for each of the five models outlined in the prospective product range of the company. This formidable task demanded an extraordinary commitment from the creative minds at Lotus. Remarkably, within a mere 10 months, the team designed and produced the concept cars, setting the stage for their grand debut at the 2010 Paris Motor Show. This unveiling marked a monumental triumph for Lotus, undoubtedly standing as the most memorable and preeminent event in the automotive industry that year. A historical moment for the legendary British company too.
Lotus Cars Design Studio Featuring Full Size Clay Models. Image Credits: EVO Magazine
Image Credits: EVO Magazine
Lotus Show Cars Reveal at The Paris Motor Show 2010. Image Credits: EVO Magazine
Image Credits: EVO Magazine

Being a key member of the design team, Miroslav Dimitrov was heavily involved in every project of the future line-up. That includes: The initial concept chosen for Lotus Elise, Lotus Eterne Concept (designed together with Mihai Panaitescu) and of course interior work for no less than 4 show cars.

lotus eterne concept

The Lotus Eterne Concept is a true four door, four seater sports GT. It’s the ultimate expression of refined style, sophistication and grace. Designed in a teamwork between Miroslav and his colleague Mihai Panaitescu. Pictured above Lotus Eterne Concept on displayed at the Paris Motor Show.

lotus esprit interior design concept by miroslav dimitrov 01
Lotus Esprit Concept Car Interior featuring seats designed by Miroslav Dimitrov.
Sharon Stone sitting in the Lotus Esprit Concept car interior with seat designed by Miroslav Dimitrov
LA Auto Show 2010 – The Hollywood star Sharon Stone sitting in the Lotus Esprit Concept car with seats designed by Miroslav Dimitrov.
Miroslav's Interior Design sketches of the Lotus Esprit Concept Car Seats
Development sketches of the Lotus Esprit/Elan seat designs.
lotus concept car seats by miroslav dimitrov
Other seat designs featured in the Show Cars.
Lotus Elise Concept, Scale Model by Miroslav Dimitrov

New Lotus Elise scale model proposal (pictured above). Lotus says: “The Lotus Elise you can buy now is still a fantastic car, make no mistake, Lotus remain very proud of it, but this is a natural progression for us moving forward. The Elise 2015 will also be class-leading in terms of performance and efficiency but it will do more than that it will take the Lotus Elise model to the forefront of its class across the board. The design of the Lotus Elise 2015 is perfect for the target market, it’s young, strong, confident, verging on ruthless, it mirrors the engineering and technology. It’s the next generation Elise for a new generation of Lotus drivers.”

Brian May and Naomi Campbell next to the Lotus Esprit Concept Car at Paris Motor Show 2010
Supermodel Naomi Campbell and Brian May from “Queen” standing by the side of Lotus Esprit Concept Car just minutes after the public reveal.
Lotus Elan Artwork by Gérard Rancinan
Metamorphosis – Lotus Elan Artwork by Gérard Rancinan.
Miroslav with the Lotus Cars design team at Hethel, England
Miroslav as part of the Lotus Design Team in Hethel (middle of the photo). October 2010.
Miroslav Dimitrov Logo