Jaguar Design Retrospective: The Projects
Jaguar’s recent branding fiasco prompted me to reflect on my four years as leading designer at Jaguar Design (2012–2016). Officially part of the Special Vehicle Operations (SVO) team, my role stretched far beyond: from early conceptual work with the so called “Advanced Design” department to mainstream production cars and limited-run SVO projects. I’m proud to have contributed to vehicles you now see on roads worldwide – though, as every car designer knows, most proposals never escape the studio…
This retrospective shares both the visible results and forgotten experiments from those formative years. However to make up for it I am presenting you with several slides showcasing a few highlights from my work at Jaguar cars. Enjoy
P.S. Stay tuned for a more detailed dive into Jaguar’s controversial branding disaster – a topic I’ll explore separately.”
