2021 Charge Mustang
Video Credits: Charge Cars
Year: 2019 | Project Status: Finished | Credit: Design Lead & Services Supplier
Charge Cars Mustang is a contemporary luxury EV reimagined by the London-based company Charge Cas. Using the original 1967 Ford Mustang Fastback (the car that Steve McQueen drove in his cult movie Bullit) as a source of inspiration, the ’67 fastback is a mixture of two very different worlds: on the outside it’s a restomod keeping the original design of the 67’ Mustang, but with a few modern exterior details, while under the skin it’s a brand new contemporary electric vehicle featuring the latest technology available on the market.
In 2019 Miroslav Dimitrov was brought in to support the start-up company (only 15 people at the time) in the development of their brand-new EV project – the 1967 Fastback Mustang. He worked closely alongside the Design Director co-leading the design development of the project and managing several areas simultaneously.
Miroslav’s invaluable contribution extended beyond design; his wealth of knowledge and extensive experience played a crucial role in shaping Charge Cars’ design studio. His expertise streamlined their operations, bringing in professionals with proven track experience and implementing OEM processes. His strategic guidance became instrumental in steering Charge Cars towards design excellence and operational efficiency.
During the initial sketch phase various degrees of changes to the exterior look and feel of the car were proposed. The brief was then clearly formulated by the company owner Denis Sverdlov – to create a modern interpretation of the most iconic muscle car of all times, but keeping it as close as possible to the original. Therefore, minimum changes to the exterior and focus on execution and attention to the details.