{"id":495,"date":"2024-11-30T22:34:00","date_gmt":"2024-11-30T22:34:00","guid":{"rendered":"https:\/\/miroslavdimitrov.com\/blog\/?p=495"},"modified":"2025-05-07T12:07:54","modified_gmt":"2025-05-07T12:07:54","slug":"jaguar-design-retrospective","status":"publish","type":"post","link":"https:\/\/miroslavdimitrov.com\/blog\/2024\/11\/jaguar-design-retrospective\/","title":{"rendered":"Jaguar Design Retrospective (2012-2016)"},"content":{"rendered":"\n<pre class=\"wp-block-preformatted\">Jaguar Design Retrospective: The Projects<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Jaguar\u2019s recent branding fiasco prompted me to reflect on my four years as leading designer at Jaguar Design (2012\u20132016). Officially part of the\u00a0Special Vehicle Operations (SVO)\u00a0team, my role stretched far beyond: from early conceptual work with the so called &#8220;Advanced Design&#8221; department to mainstream production cars and limited-run SVO projects. I\u2019m proud to have contributed to vehicles you now see on roads worldwide &#8211; though, as every car designer knows, most proposals never escape the studio&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This retrospective shares both the visible results and forgotten experiments from those formative years. However to make up for it I am presenting you with several slides showcasing a few highlights from my work at Jaguar cars. Enjoy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. Stay tuned for a more detailed dive into Jaguar\u2019s controversial branding disaster &#8211; a topic I\u2019ll explore separately.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-01-819x1024.jpg\" alt=\"Jaguar Design Retrospective (2012-2016)\" class=\"wp-image-497\" title=\"\" srcset=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-01-819x1024.jpg 819w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-01-240x300.jpg 240w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-01-768x960.jpg 768w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-01.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-02-819x1024.jpg\" alt=\"2017 Jaguar E-Pace Design Sketches by Lead Designer Miroslav Dimitrov\" class=\"wp-image-498\" title=\"\" srcset=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-02-819x1024.jpg 819w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-02-240x300.jpg 240w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-02-768x960.jpg 768w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-e-pace-dimitrov-design-sketch-02.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-electric-car-dimitrov-design-sketch-819x1024.jpg\" alt=\"Jaguar electric sports car sketch by lead designer Miroslav Dimitrov\" class=\"wp-image-496\" title=\"\" srcset=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-electric-car-dimitrov-design-sketch-819x1024.jpg 819w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-electric-car-dimitrov-design-sketch-240x300.jpg 240w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-electric-car-dimitrov-design-sketch-768x960.jpg 768w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-electric-car-dimitrov-design-sketch.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-2017-819x1024.jpg\" alt=\"Jaguar XE SV Project 8\" class=\"wp-image-500\" title=\"\" srcset=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-2017-819x1024.jpg 819w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-2017-240x300.jpg 240w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-2017-768x960.jpg 768w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-2017.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-sketch-819x1024.jpg\" alt=\"2017 Jaguar XE SV Project 8 design sketches by Lead Designer Miroslav Dimitrov.\" class=\"wp-image-501\" title=\"\" srcset=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-sketch-819x1024.jpg 819w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-sketch-240x300.jpg 240w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-sketch-768x960.jpg 768w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xe-svr-project-8-dimitrov-design-sketch.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2023\/04\/05_Mixed-Jaguar-Design-Sketches-Concepts-819x1024.jpg\" alt=\"Bespoke Jaguar F-Type Designs\" class=\"wp-image-69\" title=\"\" srcset=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2023\/04\/05_Mixed-Jaguar-Design-Sketches-Concepts-819x1024.jpg 819w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2023\/04\/05_Mixed-Jaguar-Design-Sketches-Concepts-240x300.jpg 240w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2023\/04\/05_Mixed-Jaguar-Design-Sketches-Concepts-768x960.jpg 768w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2023\/04\/05_Mixed-Jaguar-Design-Sketches-Concepts-1229x1536.jpg 1229w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2023\/04\/05_Mixed-Jaguar-Design-Sketches-Concepts.jpg 1440w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-sketches-819x1024.jpg\" alt=\"2016 Jaguar XF side view sketch by Lead Designer Miroslav Dimitrov\" class=\"wp-image-503\" title=\"\" srcset=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-sketches-819x1024.jpg 819w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-sketches-240x300.jpg 240w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-sketches-768x960.jpg 768w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-sketches.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-2016-819x1024.jpg\" alt=\"2016 Jaguar XF design by Miroslav Dimitrov\" class=\"wp-image-502\" title=\"\" srcset=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-2016-819x1024.jpg 819w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-2016-240x300.jpg 240w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-2016-768x960.jpg 768w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-xf-dimitrov-design-2016.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-f-type-dimitrov-design-concepts-819x1024.jpg\" alt=\"Jaguar F-Type GT3 and bespoke concepts by Lead Designer Miroslav Dimitrov\" class=\"wp-image-499\" title=\"\" srcset=\"https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-f-type-dimitrov-design-concepts-819x1024.jpg 819w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-f-type-dimitrov-design-concepts-240x300.jpg 240w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-f-type-dimitrov-design-concepts-768x960.jpg 768w, https:\/\/miroslavdimitrov.com\/blog\/wp-content\/uploads\/2025\/05\/jaguar-f-type-dimitrov-design-concepts.jpg 1000w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jaguar Design Retrospective: The Projects Jaguar\u2019s recent branding fiasco prompted me to reflect on my four years as leading designer at Jaguar Design (2012\u20132016). Officially part of the\u00a0Special Vehicle Operations (SVO)\u00a0team, my role stretched far beyond: from early conceptual work with the so called &#8220;Advanced Design&#8221; department to mainstream production cars and limited-run SVO projects. I\u2019m proud to have contributed to vehicles you now see on roads worldwide &#8211; though, as every car designer knows, most proposals never escape the studio&#8230; This retrospective shares both the visible results and forgotten experiments from those formative years. However to make up for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-495","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/posts\/495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/comments?post=495"}],"version-history":[{"count":1,"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/posts\/495\/revisions"}],"predecessor-version":[{"id":504,"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/posts\/495\/revisions\/504"}],"wp:attachment":[{"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/media?parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/categories?post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miroslavdimitrov.com\/blog\/wp-json\/wp\/v2\/tags?post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}